Leighton Meester has been named the new global hair ambassador for Proctor & Gamble’s hair care brand Herbal Essences. The artist has found fame both for her range as an actress and for her appearances on the red carpet and at industry events, where she showcases her passion for fashion and beauty.

“I’m so happy to be working with Herbal Essences,” Meester says, “It’s important for me that I partnered with a brand that I do use every day and I trust and I love. My hairstylist, Charles Baker Strahan, who is also the hairstylist for Herbal Essences, introduced me to the collection, and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it. Herbal Essences takes great care of my hair.”

“We are thrilled that someone as vibrant and talented as Leighton has joined Herbal Essences. Leighton epitomizes the Herbal Essences Girl–a modern free spirit: daring, witty and who loves to explore her style opportunities and make the most of her look every day. We are extremely excited about sharing the luscious experience of the Herbal Essences collection through Leighton to women,” adds Julie Marchant-Houle, marketing director, Herbal Essences.

In her new role with Herbal Essences, Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.